This week we continue unravelling the tactics that determine who becomes the dominant leader in the alluring winner-take-all markets. The logic of the digital economy makes these markets likely to increase in numbers and their impact will be huge. Understanding the power mechanisms that determine the outcome in these markets is no less than critical.
”The Winner takes it all, the loser’s standing small.” The lyrics of ABBA has become the soundtrack of the new digital markets. We see it over and over again these days, the almost inevitability of one company becoming the dominant market leader. Research shows that there are three processes that determine who will become the winner. Ignore them at your own peril.
Read More »How to win in winner-take-all markets (part 1)